Having a clear social media strategy is crucial because it aligns your content with your business goals, ensuring every post has purpose and impact. Brands with a documented strategy are 538% more likely to report success than those without one. It helps you stay consistent across platforms, build brand recognition, and engage the right audience at the right time. A strategy also allows you to track performance and optimize based on real data, rather than guessing what works. In a fast-moving digital world, a strong strategy keeps your brand focused, efficient, and competitive.