Video is the most engaging form of content on social media, capturing attention quickly and keeping users hooked—social video generates 1200% more shares than text and image content combined. With 91% of consumers saying they want to see more video from brands, it’s clear that video meets both demand and performance. Platforms like Instagram and TikTok prioritize video in their algorithms, giving your content greater reach and visibility. Viewers retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. Simply put, video doesn’t just tell your story—it makes people stop, watch, and remember.