User-generated content (UGC) is one of the most powerful tools for building trust and authenticity online—93% of consumers say UGC influences their purchasing decisions. It’s proven to be 2.4x more likely to be seen as authentic compared to brand-created content, which leads to stronger engagement and brand loyalty. In fact, brands that incorporate UGC see a 29% higher web conversion rate than those that don’t. It also lowers content creation costs while keeping your feed fresh and relatable. UGC turns real customers into brand advocates, helping you build a thriving, community-driven presence.